Sarah Beeson

Major: Sport Communication – Broadcast; Minor: Journalism

Years at IU: 2011-2015

What she did at IU: Sports Director, IUSTV; Sideline Reporter, Big Ten Student U; Videographer,; Delta Gamma Sorority

What she does now: I work in the Club Business Department at the National Hockey League. I manage all different aspects of team business, including approvals for Club partner integration, Club sponsor dasher boards, and television / movie League and Club marks integration. In addition, I support all of our League women’s hockey initiatives, which most recently included organizing our first Elite Women’s 3-on-3 game at the 2020 Honda NHL All-Star Skills Event.

What advice she has for sports media students: Network, network network. No one you meet will be “too small” or “too big” to help you out down the line. Along those lines, be nice to anyone and everyone you meet.. I got my first gig from a gentleman I met while serving tables right out of school. Which turned into a promotion later. Lastly, don’t be too obsessed with where you end up/what you end up doing right out of school. I started out logging (which I desperately did not want to do), and now I’m working in web content. Your career can (and likely will) take many turns you didn’t expect.